Wednesday, October 29, 2008

Armani Wants Women To Wear Luminous Silk Foundation

Giorgio Armani has dressed some of the most legendary women in the world, like Sophia Loren. You could say his clothing is breathtaking and elegant. He is a master at creating a beautiful silhouette for a woman's body.

But his talent goes beyond the designer outfits and accessories. At 74, with his trademark deep tan and silver locks, Giorgio Armani is also creating a big name in the world of cosmetics. Mr. Armani understands makeup and the powerful impact it can have on a woman's appearance. His attention to detail is incredible.

Giorgio Armani has been known to be a perfectionist. He can take over a fashion show before it even gets off the ground. If the makeup isn't right, he'll do it himself, and he's constantly adjusting the angle of hats on his models, or fussing over buttons. He can be tough to work with. But hey, the man understands women and makes them appear gorgeous with his incredible eye for beauty and style.

And now Mr. Armani is making makeup easy for women to put on. The company's best-selling foundation is Luminous Silk ($58). The liquid foundation comes in 15 shades to choose from. And it's one of the most popular makeup items around. Luminous Silk is the winner of the Allure 2008 Best of Beauty Award. InStyle Best Beauty Buy Award. And Cosmo's Beauty 100 Award. And lots of women say his foundation shades work well on hard-to-match skin tones.

So what's so divine about this Armani foundation??
Well, we couldn't get him to sit down with us, but he did one interview with Allure magazine(October 2008 issue). And this is what he said about wearing makeup. There are two beauty items you absolutely need to put on: foundation and eyeliner.

"Makeup that becomes like a mask is good in a (fashion) show, but day to day, it must be there, but it must not be visible," he tells Allure magazine. "The makeup has to help the face show its best aspect and cover the negative."

As for the defined eye, Mr. Armani notes that this beauty product most improve's a woman's appearance, "a small eyeliner line. It is fundamental because it gives depth to the look and a sense of mystery---but it must not be noticeable."

Very fascinating look at such a talented human being. For more information on Armani makeup, visit:

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