Shopping at Forever 21. Sure, the
fashions mainly target
teens. But then again.....lots of women who aren't
teens also buy clothes there. And we've mentioned
Eva Longoria Parker before, as one of the hot
celebrities who loves
Forever 21, saying,

that shopping there,
"was a guilty pleasure." And
Eva Longoria Parker is in her 30's.
So, then, is there a problem with the
department store now selling
maternity clothes? Will
teens who frequent
Forever 21 be 'inspired' to get
pregnant to buy some cute
maternity clothes?!
Well, some people feel that way, including the
YMCA in San Jose, California, whose city is one of the
5 selected Forever 21 store locations where the
maternity line is being launched. By the way,
San Jose, just happens to have one of the
highest teen pregnancy rates in the country.
One of the 'Y' staffers claims young girls should not be exposed to
maternity clothes at their favorite
teen stores.The staffer says that launching the line in the highest rate states, "could not be unintentional, especially since the line is opening next week in Nevada, another state that ranks high in teen pregnancy."
So, there you have it. Is it clever marketing? Or just plain dopey by the folks at
Forever 21?!
"Forever 21 did not create, design or distribute Love 21 Maternity to target or appeal specifically to pregnant teens. Any relationship between teen pregnancy rates and the locations of our stores is unintentional," the clothing company stated in a press release.
Hmmm. We think
Forever 21 knew exactly which of their stores to offer the
new maternity line. However, you can also find the new line right at your fingertips
here.
The
new Forever 21 maternity line has some cute and affordable pieces. And we are sure, that a lot of
pregnant women over 21 will be wearing the
clothing, too.