Monday, November 30, 2009

QVC Welcomes Isaac Mizrahi New Lifestyle Line And TV Show Dec. 4

Who doesn't adore designer Isaac Mizrahi?!

He's got great style, high energy, a wicked sense of humor, and now----a whole new line of, well, cheesecakes to sequin tees to studded berets. Simply fabulous!!

The new line is called, Isaac Mizrahi Live, and cable shopping network QVC welcomes the celebrated designer on Friday, December 4th. All of the items will retail from $32 to $300, says QVC.

It's a lifestyle collection of clothing, handbags, shoes, jewelry, home decor and kitchen accessories. And Isaac likes to think of lifestyle powerhouse Martha Stewart, and the wonderful empire she has carefully constructed:

"As I build my brand, I think about Martha Stewart and her very upward trajectory. She has always been a great inspiration to me,"says the 47-year-old designer.

And in case you are wondering, QVC reaches nearly 166 million homes. Wow, not too shabby.

We have learned in an interview with the Wall Street Journal that this QVC show will also be a sort of talk show, airing 8 hours a month. Isaac Mizrahi will take questions from viewers about his personal life. And the show is actually going to be filmed on a pricey television set built right within Mizrahi's New York studio, and be the first ever shot in high-definition. Pretty high-tech.

Isaac certainly has a gift for gab and a sharp fashion sense, so we believe this could be a huge success for him, in his continuing record of fashionable and fabulous achievements.

And his timing couldn't be more perfect with Hanukkah and Christmas on the way. Believe it or not, the chatty Isaac told WSJ.com, that is favorite part of the new show is his attention to the yummy foods he will be selling.

At 10, he says he was browsing through recipes and became intrigued by the word “sauté.” “I liked the way it sounded—sauté, sauté, sauté!” says Mr. Mizrahi, who says he used to spend weekends cooking peppers and mushrooms in a pan until they were mushy. “Call my mother. This is what I did on Saturday mornings.”

For further details on Isaac Mizrahi Live, visit QVC.com

1 comment:

cassie said...

LuvLuvLuv Isacc Mizzrahi!!
Absolutely fabulous!
Cant wait!!Great idea for a QVC show.