Kohl's Vitamin C Brightening Cream Actually Estee Lauder Product Line

We've been hearing encouraging news about a wonderful little orange jar of Vitamin C cream.

And you can find this little anti-aging product at Kohl's department stores. Yes, Kohl's.

What's even more intriguing, is that Vitamin C Power Brightening Cream SPF 25 ($32.50) is put out under the label, Grassroots Research Labs. And this company is actually owned by cosmetic giant, Estee Lauder. The Grassroots line is sold exclusively at Kohl's.

And we have always associated Estee Lauder with beautiful makeup and skin care.

Get your dose of Vitamin C in this little jar, because your skin will really thank you for it. And if you are a dry-skinned beauty, this product is perfect for you, especially in these searing hot summer days. Trust us, this is a very moisturous cream.

Here is how the Grassroots folks at Kohl's describe their Vitamin C Power Brightening Cream SPF 25:

This rich hydrating cream brightens skin and helps reduce discolorations and uneven skin tone while protecting skin from the sun’s harmful rays, environmental aggressors and damaging pollution, with a triple vitamin cocktail and SPF 25.

Vitamin C, referred to by scientists as a powerful anti-aging vitamin, is known for its remarkable ability to help visibly brighten and even out skin tone while helping skin defend itself against future damage. 1.7-oz.

According to the clinical trials that Grassroots Research Labs conducted on this Vitamin C brightening cream:
62% saw an immediate increase in skin clarity
68% saw an immediate increase in moisturization

And after 4 weeks:
88% of the subjects reported visibly brighter skin

For more information, visit: kohl's

Did You Know About Estee Lauder's Cheaper Skin Care Line---Grassroots?

We are rather curious why giant beauty company Estee Lauder keeps their cheaper skin care line on the HUSH-HUSH.

Did you know that Estee Lauder owns the Grassroots Research Labs skin care line?

And that the company sells it at Kohl's department store?

This is the company's newest product----Grape Seed Overnight repair Cream ($35.50).

The cream is formulated to do this:

"This advanced overnight treatment instantly hydrates + intensifies the nightly cycle of natural repair. Visibly reduces lines + wrinkles, promotes natural collagen + elastin production so that skin feels smoother + looks firmer." 

It's a good, affordable collection of skin care items and shoppers seem to LOVE Grassroots Research Labs. So why doesn't Estee lauder tell the world about their cheaper line and advertise it?

Strange, because if more shoppers knew about the Estee Lauder connection, we believe the Grassroots beauty label would really start flying off the cosmetic counters at Kohl's.

Grassroots also sells a wonderful Vitamin C cream. Here at Beauty Tip Today, we wrote about the product back in 2009. See the post here.

It also sells for $35.50.

Plus...Grassroots also features a firming cream, firming eye cream, anti-wrinkle cream, and more. Check out the line.

 We don't believe Estee Lauder would put their behinds behind a cheaper skin care line if it weren't any good.

 We just believe EL ought to do better public relations.