Tuesday, March 1, 2011

Can You Live Without Mascara? We Cannot!


Mascara. If it isn't in your makeup bag, well, girlfriend....you don't have a clue.

So, it begs the question:

Can you live without mascara? We cannot!

In simplest beauty basics, mascara draws attention to your eyes, one of your most important features. And the fuller, thicker, and longer your lashes are, the more amazing your eyes will appear.

It's really a no brainer, you should and must wear mascara. And it's very easy to apply, so there is no excuse.

Today, along with L'Oreal, we are celebrating mascara!

L'Oreal has been bombarding us all with its huge ad blitz for the 20th anniversary of its popular Voluminous Mascara ($8, at drugstores).

Has it really been 20 years?! Apparently so. And it just goes to show, that mascara is indeed, one of the beauty basics we cannot live without, especially, if this one tube has had the staying power of 2 decades, and counting.

Actress Kerry Washington, is just one of the beautiful celebrities featured in L'Oreal's 20th Anniversary for Voluminous Mascara ad campaign. Here's what she says about the brand:

"Voluminous lives in my makeup bag. It was my first mascara and it's what my makeup artists use on-set. The red carpet wouldn't be the same without Voluminous."

And we would have to agree, Kerry Washington.

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