New Garnier HerbaShine To Offer 'Soft Lift' To Hair In 2010

Women who at-home color hair, can thank bamboo extract and the pros at Garnier for HerbaShine. It's a new and quicker way to cover grays, add shine and depth, and lighten hair one shade!

But ladies, you will have to wait until late December/January 2010, before the boxes of HerbaShine hit store shelves.

What's so unique about the new Garnier hair color?

First of all, No ammonia. Ammonia is a chemical, and it is often used during the coloring process. It opens the cuticle of the hair to allow the color pigments to penetrate deep into the hair shaft. But ammonia can be quite damaging and cause hair to become fragile and brittle and snap off if over-used or used incorrectly.

Garnier's new HerbaShine is actually a cross between a permanent color and a semi-permanent color. The dye contains some peroxide to allow for a gentle jump to level 2+, or a 'soft lift' as the Garnier folks are calling their unique box of HerbaShine:

1. Can lift hair up to a single level.
2. Covers gray (up to 70%)
3. Provides natural results without an obvious root line.
4. Does it all in just 10 minutes, for the retail price of $7.99
5. Comes in 18 gorgeous shades.

And the bamboo extract is forumlated into the color creme formula for a good reason. It fortifies the hair cuticle for radiant, shiny color. We learned that the leaves of the bamboo plant are used for a variety of cosmetic applications, because its anti-oxidant properties protect the integrity of the skin and hair's health.

We're going to try Garnier's HerbaShine when it hits store shelves. We've been checking, but so far, no boxes here in the U.S. Across the pond in Great Britain, however, women there are already using the new HerbaShine, raving about its gentle coloring process, no-drip formula, less of a stinky dye scent, and quick results.