Thursday, September 4, 2014

"I Will What I Want" Say Gisele + Lindsey In Exciting New Under Armour Campaign

First it was Misty Copeland.

And today it is Gisele Bundchen and Lindsey Vonn.

BRAVO to Under Armour, the popular, American sports clothing + accessories company, which recently launched the message of the moment---"I WILL WHAT I WANT."

Of course, these inspiring TV commercials are designed to get more women to buy Under Armour's line of athletic products, but the ads have also been created to highlight strong women who have broken barriers to climb to the top.

The company began this incredible campaign back in July with ads featuring Misty, the American Ballet Theatre soloist who had been told she didn't have the right body for ballet, and so on. She persevered and made it, and her invincible spirit carried her all the way.

This morning, model Gisele and Olympic skier Lindsey explained their roles in the Under Armour campaign to Lara Spencer on Good Morning America. 

We enjoyed seeing both athletic women, except we found Gisele to be a bit attention-hungry. Poor Lindsey Vonn couldn't get a word in edge-wise.

Check out what we mean here.

Then again, Gisele Bundchen is the highest paid model around the world, so there is a reason for that. Plus, she walks the talk, as the saying goes--- a super model + super athlete.

Meantime, we think it's a smart + effective campaign for Under Armour sportwear on all fronts.

To learn more about it, click here.

Beautiful women's work-out clothing, too. Take a look at UnderArmour's newest arrivals.

1 comment:

me2 said...

You just figured out now that Gisele thinks so highly of herself? She's always been like that. Can't stand her. Sorry, except I don't know why I'm apologizing.