Twist. Swirl. Tap. Apply.
If you wear mineral powder foundation, then you know what those words mean.
But now there's something new! And this foundation could be considered the cadillac of all the mineral makeup out there.
We took a closer look at Elizabeth Arden's new Pure Finish Mineral Powder Foundation, SPF 20 ($37.50, at fine dept. stores, or http://www.elizabetharden.com/).
What's so uber chic about Elizabeth Arden's mineral makeup?
Simple, but smart. Elizabeth Arden's mineral powder foundation comes equipped with its own portable grinder compact. Every time you use it, you get a fresh layer of microlight makeup.
Twist the grinder a little and get just the right amount of loose powder you need. No waste and no mess. Quick and immaculate.
Here's what the fine folks at Elizabeth Arden are saying about Pure Finish Mineral Powder Foundation:
"New fresh ground technology delivers a microlight powder, virtually weightless, that blends perfectly on the skin.
Takes the mess out of loose powder mineral makeup to control just the amount you need. No more powder everywhere.
Non-drying. It's skin brightening and comfortable to wear.
Smooths imperfections. It doesn't cake or settle into fine lines.
Infused with minerals rich with antioxidants, vitamins A, C and E and natural skin smoothers.
Enriched with sea water complex which contains elements such as calcium and magnesium known to strengthen skin and support natural mineral equilibrium.
Buildable formula, it's easy to create your own customized look from light to full coverage, without a made up look.
Pure, luminous natural finish.
SPF 20 sun protection. UVA and UVB protection.
For all skin types. Sensitive skin tested.
Clinically, dermatologist and allergy tested. Talc free. Fragrance free."
The mineral makeup comes in 9 shades to choose from.