Tuesday, February 23, 2010

Alexa Ray Joel To Star In Prell Shampoo Ad Just Like Mom Christie 25 Years Ago


You could say Prell Shampoo is back in a big way. Alexa Ray Joel, the 24-year-old daughter of famous parents Christie Brinkley and Billy Joel, is set to star in TV and print ads for the iconic Proctor&Gamble shampoo.

Alexa Ray told the NY Post that she will also provide the soundtrack to the commercial.
"I am so excited and honored to be named the new face of Prell -- especially following in the footsteps of my mother, who was a Prell girl."
Oh yeah, mom Christie Brinkley starred in ads for Prell shampoo almost 25 years ago, in 1986. Both mom and daughter have healthy, beautiful long hair.

Many women know about Prell shampoo for 'lifting' hair color mistakes. The green, thick formula has been used for years by some hair care professionals and women who color their hair at home, to get rid of too-dark hair dye. The strong ingredients have been successful at toning down or fading the darkness, if you let the Prell sit in your hair for several minutes and use it within 48 hours of a hair color mistake.

Of course, Prell shampoo will be looking to amp up its public relations image with the famous daughter of Christie Brinkley. And we think it's a smart choice. As a spokesperson for Alexa Ray says, "This is Alexa's first ad campaign. It is for print and TV for spring and summer. We will also shoot a fall campaign."

Prell shampoo is available at drugstores and dept. stores like Walmart for $2.99 a bottle. And it's excellent also at getting rid of hair product build-up.

This is how P&G describes the famous shampoo:

Classic Prell Shampoo is an exclusive water-based formula that is designed specifically to leave your hair ultra clean. Prell's thick, rich lather gently lifts away daily build-up like residue, dirt, oil and perspiration and leaves your hair looking healthy and shiny. Classic Prell is alcohol free, so it cleans your hair without causing dryness. Plus, Prell rinses away easily, leaving you with healthy hair that is Prell clean and full of body and shine.

Congratulations, Alexa Ray. We look forward to the new ads this spring.