Sunday, August 22, 2010

Givenchy Taps Timberlake To Front New 'Play For Her' Fragrance

RWD Play FFWD for Her. That's the name of Givenchy's new scent for women. And it appears at fine fragrance counters starting in October, at $48 a bottle. It's classified as an Oriental floral.

And what's Justin Timberlake got to do with it all?

Givenchy has tapped the singer to bring sexy back and help burn up big sales for this new scent, along with lovely 'New Moon's' Noot Seear.

It also doesn't hurt that Justin Timberlake was already the Face of Givenchy's 'Play for Him' fragrance. And that was hugely successful, so the clever folks at Givenchy decided to continue with the 'playful' theme. And it's a great print ad that features Justin and Noot linked with a set of headphones tucked discreetly into Timberlake’s pocket, before Paris, the City of Lights atop atop the Eiffel Tower.

Like the 'Play for Him male scent, the Givenchy 'Play for Her' fragrance, will be tucked into a bottle that echoes a digital music player. Very nice.

By the way, there will be two versions, because women like to have a choice: The Eau de Parfum (which comes in the light pink bottle with notes of bergamot and white peach) and the Eau de parfum Intense (which has a deeper violet bottle with a succulent blending of orange blossom, pink peppercorns, and sandalwood).


Anonymous said...

Sorry evryone but Justin Timberlake is NOT SEXY!! How did this crazy ass idea ever come about??

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