
There are just so many things a
beauty or
fashion product can do, even when the
advertising appears to be so
sincere and
scientifcally-proven.
We'll get to the
big Skechers toning shoes $40 Million FTC settlement in a moment.
For instance, you purchase an
over-the-counter brand of
anti-aging cream because the
television commercial shows you that the
skin care item will erase
fine lines and
wrinkles in
30 days. Even
prescription Retin-A can't deliver on that promise
100%.
Now, wouldn't it be lovely if the
OTC product actually did give you back a
wrinkle-free complexion?! But let's be
realistic, if there's
truth in
advertising, well, it's hard to find these days.
Through
trial and
error, many of us settle on wonderful
beauty and
fashion products. Many of these DO what the items are advertised to do, but if the
claims seem so
unbelievable, then they probably are.
Reality mega-star Kim Kardashian was proud to walk around in her
Skechers back in a
2011 Super Bowl ad in which she said,
"Bye-bye, trainer. Hello, Shape-ups.".
The
beloved toning shoes had also claimed these
amazing feats in popular
TV and print ads:
"Get in shape without ever setting foot in a gym."
"Shape up while you walk."
"The newest move in fitness is tying your shoelaces."And a number of
Skechers fans told us that the
shoes REALLY do deliver results, when you wear them and stay
active.
But seriously, folks, do you really believe you could develop a
curvy Kim Kardashian butt just with a
pair of
fancy sneakers?!
According to the
FTC or
Federal Trade Commission,
Skechers toning shoes cannot tone your
body as the
company claims. But
Skechers chief financial officer David Weinberg denies that the
company made
false claims about its
shoes and said it settled with the
FTC to avoid a
protracted legal battle, says the
Los Angeles Times.
So, if you've got a
pair of
Skechers toning shoes and feel you've been snowed, you can visit the
Skechers Refund Page.
And if you still LOVE your
Skechers, then keep them and enjoy them.