Thursday, January 27, 2011

Too Cute Or Too Scary: Walmart Offers Tween Makeup Line

Is it okay for tweens to wear makeup?!

Remember now, a tween is between the ages of 8 and 12. And giant retailer Walmart has just launched GeoGirl makeup, a 69-piece makeup collection, including products for face, lips, cheeks and eyes, also skin and body care, in the $3.98-$5.98 range. The tween line should be available in all Walmart stores on February 25th.

According to GeoGirl, the makeup is colorful but goes on very sheer, and it's formulated with natural, healthy green tea and pomegranate, for instance. Oh yeah, chock-full of anti-aging ingredients for the young ones. As we like to say, "It's never too late to begin taking care of your skin."

More good news about GeoGirl--- the packaging is eco-friendly, too, with all of it being recyclable. Carmen Bauza, Walmart Stores Inc.’s vice president and divisional merchandise manager of beauty and personal care explains it like this:

"GeoGirl is about teaching this generation about beauty care in a responsible way. This [line] is a great learning experience for us to determine how to communicate with this generation."

By the way, the GeoGirl line will replace the space vacated by Mary-Kate and Ashley Olsen cosmetics in Walmart.

Well, we don't have a daughter, but we first started applying too bright blue eyshadow when we were 13 and attending junior high school. We then added some black mascara and thought we were pretty cool. Our parents cringed every time we walked out the door, but we were not reprimanded. Other 13-year-old girls were wearing makeup, too.

We think it's okay to introduce another tween makeup collection to the young masses, and we might just sneak a little GeoGirl in our makeup bag one of these days.

If you're a concerned parent, check out GeoGirl here.

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