Wrinkles. You never really worried about developing 'those,' until you got into your 40s. But, oh, have times changed. Young women do become anxious about a few fine lines and nasty little things like crow's feet.
Look at just-turned-30 reality TV star Kim Kardashian. She was getting Botox-ed before she turned the big 3-0. And she swore she would never get injected like that again because she allegedly got swollen eyes from the jabbing. We like to think, that the Kardashian sisters are not strangers to skin care quick fixes like Botox and company.
The under 30 age group has become a new target for the skin care experts like Connecticut-based dermatologist Nicholas Perricone. His Super line of botanically based skin care products comes in bright and cheerful packaging with a bull's eye on them, says Daniel Giles, the senior vice president for marketing at Perricone.
"Not a lot of brands talk to a 28-year-old," he tells the NY Times. "That’s where Super is positioned, to 25- to 30-year-olds."
He adds, "It’s a happy, friendly way of approaching skin care."
We like to think.....It's never too late to start protecting yourself against wrinkles. So, we are all for Dr. Perricone's Super skin care line, with lovely topicals like watercress toners, ginger facials, coconut oil infused lip balms, green apple serums, and melon extract eye creams. Sounds yummy.
You can check out the Super line at Sephora, and "Feed your hungry skin."