Friday, April 23, 2010

Lane Bryant D-Cup Overflows In Dispute With ABC And Fox Over Banned Too Sexy TV Ad

Bras for plus-size women.

Apparently, there's a big-to-do over a new lingerie TV ad by Lane Bryant for their Cacique Intimates line. The bra size starts at 36C and goes up, and up.

Lane Bryant is calling foul over the ad, which was supposed to air during the time slots for the popular ABC's 'Dancing With the Stars' and FOX's 'American Idol'.

The plus-size retailer claims that the networks banned the ads for two reasons:
1. ABC and Fox don't like plus-size women.
2. The ads are supposedly too sexy.

Both television networks say the commercial was not allowed, simply because too much skin was showing in the ads for the family-oriented shows.

Well, there's even more...and our cups overflow....we wish, ha ha. There are some who figure that it is Lane Bryant exaggerating the story for publicity. Who knows. If anything, people are talking, and that's always a good thing, in the world of public relations.

First, let's take a look at Lane Bryant's allegedly, 'too risque' Cacique line. The undies are sexy and beautiful, just like the lovely Victoria's Secret underwear, which is proudly featured on lots of major TV networks at all hours of the day.

Now, let's take a peek at the TV ad that's got folks talking. Is there just too much of a great couple of things here? In other words....too much boob? Very deep cleavage? You be the judge. Click right here.

Almost 800,000 people have tuned into the so-called naughty, banned TV commercial. We can see that the Lane Bryant ad features a lot of breast, very deep cleavage. But the ad is not much different from the current Playtex ads featuring plus-size women. And we think the VS ads are even more provocative than most we've seen.

Our uneducated opinion? We believe the networks are afraid of too much cleavage. We don't believe the networks don't find plus-size women attractive, because they certainly are attractive. It's just too much makes people nervous.