Monday, January 10, 2011

Smooth Move: Jennifer Lopez In New Ads For L'Oreal EverSleek Hair Line

Jennifer Lopez. She sure is sleek and sexy. And that's probably why L'Oreal Paris has named her as the new face for their EverSleek hair care line.

The JLo L'Oreal TV commercials will debut on Sunday, January 16th during the Golden Globes award show. Behind-the-scenes video clips from the shoot will also be streamed online to L’OrĂ©al Paris’ Facebook that evening. And print advertisements will begin appearing in February magazines.

Not bad for the multi-talented entertainer who will make her debut later this month as American Idol's newest judge.

The 41-year-old mom of two, has also recently inked new deals---- one with Kohl's dept. stores to develop a lifestyles fashion concept with husband Marc Anthony, and the other, regarding a new album, "Love," which is scheduled for a 2011 release.

Nothing can stop Jennifer Lopez. Don't forget, she was also one of Barbara Walters’ 10 most fascinating people of 2010.

So, let's look at the L'Oreal EverSleek line. The hair products are all sulfate and silicone-free and come in bright orange containers. And EverSleek is designed to battle frizz and return locks to a healthy, smooth texture.

We say, Amen, to that. Look for them at your favorite drugstore.