Saturday, May 23, 2009

Coppertone Calling On Brooke Shields To Promote NutraShield

We like actress Brooke Shields. We find her glamorous and healthy, and looking great at almost 44. She is the happy mom to two little girls. And in the crazy world of Hollywood, Brooke Shields is a refreshing breath of air.

Brooke comes across as a sincere human being. And even sun care giant, Coppertone, decided that Brooke Shields would bring her own brand of integrity to the company's new NutraShield, a sunscreen containing antioxidants that promote natural skin repair.

Brooke Shields told People magazine at an LA launch for Coppertone's NutraShield, that she recently experienced a skin cancer wake-up call.

"I had a spot on my face. The doctor scraped it, and it turned out to be precancerous," Brooke Shields tells People. "I was scared."

Like many of us, Brooke took in the rays as a youth, slathering on the stuff we all used to baste ourselves with.

"Baby oil and tinfoil and lemon in your hair," she says "All my girlfriends and I would go up on the roof in New York; we didn't have to be at the beach."

And she told People, that she stopped actively tanning 10 years ago. And now she puts on the sunscreen when she heads outdoors, and is especially concerned for her two fair-skinned daughters.

That is why Brooke Shields is proud to be the face of Coppertone's new NutraShield.

The line includes an SPF 70+ Faces lotion ($10.99), as well as SPF70+ and SPF 30 lotions for the body. The product line is available online and at mass retailers across the country.

What's so great about this sunscreen?

Patricia Agin at the Coppertone Solar Research Center explains:

"Our legacy of continuous innovation led to the development of COPPERTONE NutraShield and its Dual Defense technology, providing women an affordable skin-care option that delivers a high level of sun protection as well as antioxidants to help nourish skin."

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