Wednesday, January 11, 2012
Bethenny Frankel Skinnygirl New Face/Body Line: Good Or Go Away?
You've heard the saying, 'Strike while the iron is hot.'
Well, reality star Bethenny Frankel sure knows how to do that, and then some!
The TV star has expanded her Skinnygirl brand even more, by debuting a collection of natural, raw ingredients for the face and body. Oh yeah....Skinnygirl skin care.
But, we are starting to wonder.....Is the Bethenny Frankel image and skinnygirl trademark a bit too much? Has the savvy businesswoman and mom of one, gone into the over-exposure range?
Is one more Skinnygirl product good? Or is it time to 'go away?'
Some folks are sick and tired of seeing the Kardashian family peddling their clothing, jewelry, fragrances, books, skin care products, and so on, ad nauseum. The photogenic sisters appear on magazine cover after magazine cover. And yes, you could say that Kim, Kourtney, Khloe, and mom Kris have 'jumped the shark,' so to speak. But the K-sisters aren't backing down now, and they keeping going to the bank.
Let's be honest, the Skinnygirl name and concept is a brilliant one, conceived by the self-made Bethenny millionairess. And she has tons of adoring fans. So, if it's Skinnygirl faux ponytails or Skinnygirl shapewear they want, Bethenny Frankel will design and hawk it.
Her latest venture includes, the Skinnygirl Margarita Bath Kit, just $15 at your neighborhood Walmart. And it is a generous kit, including Skinnygirl shower gel, bath scrub, and body lotion, all in a wonderful sweet-smelling scent.
Now, we can all exfoliate together Skinnygirl-style, and later, put on our Skinnygirl intimates, read our Skinnygirl cookbook, and share a Skinnygirl cocktail or two.
Excuse our sarcasm. We're just having a little fun. Bethenny Frankel is a one-woman dynamo marketing machine. And she isn't about to retire the Skinnygirl brand anytime soon. We have to respect what Bethenny told Women's Wear Daily last summer:
"A $150 eye cream is ridiculous and absurd," she said. "[Promises like] 'you're going to look like Heidi Klum in two days' or 'like you had a face-lift' have always bothered me.
"I don't want people to think in three days they'll have no cellulite. That's not going to happen," she added.
The Skinnygirl Face & Body Solutions line is organized into 4 groups: lip treatments, face products, body potions and gift sets.